The following press release example shows how to write a Product Launch Press Release: Title DANIEL MOTORS launches a new car, perfect for small budget families Each press release was created with Prowly’s Press Release Creator , which lets you easily create visual press releases (great for showing off your product!) Please enter your email address. It announces the opening of a new sales and support office for an Asian-language translation and localization provider. Add your product photos, videos & other rich media (such as Facebook posts or Twitter conversations) directly to your press release, An attractive headline that features unique benefits & features of your product, The standard elements of a press release: Headline, dateline, lead, body, company info, media contact information, A specific audience that it’s targetted to (, Information on why your product is worth talking about and why anyone should be excited about it, Attractive photos and/or videos of your product added directly to the press release (avoid attachments! Try to avoid statements like, “we’re happy to announce/inform,” “we have the honor to present,” etc. Contribute! Widget Com Opens First Retail Stores in China. Here are a few examples of good press releases: 1. Just choose a press release template and download it. The boilerplate also includes more resources for reporters as well as social media information. “People are struggling to pay rent, buy food, medicine and other essentials for themselves and their families. If you’re out of ideas – Grammarly has a guide on creating a catchy headline. What makes it different from other products? How will it contribute to the consumers’ lives? Quotes are here to add a human angle to the press release - they need to add value. Can you somehow compare it to the products offered by your competitors? We have talked about the concepts that must be followed and now you need to know how to get it done! But when all you're doing is writing about your new offering's price and features, it can be difficult for others to refer to and report on it later. It looks good but actually doesn’t say anything or add anything to the story. Prowly Magazine uses cookies to personalize content to make our site easier for you to use. 5 Steps to Write a Good Press Release for a ProductWhy a Killer Press Release isn’t Enough to Get Media CoverageWhy 99% of Media Pitches Fail:4 Steps to Land a Mention for Your Product Focused Press Release in MediaDetailed Step-by-step Guide to Land a Press Mention for Your Press ReleaseStep 1: Define Your GoalsStep 2: … You have the next three paragraphs to argue why your product is a very important for your target audience. Nail the headline. For new initiative, the process begins with a formidable task: A product manager must write an internal press release announcing a finished product. You have to be straight to the point, clear and concise. But first, scroll down for press release formatting tips. The Headline Your reader wants to look at that single wire and have a clue about your press release or know why they should try to untie the whole package. Send them a pitch and let them know you are about launching a product that can help their audience. Jump To: New Product Press Release Examples. Here's an example of a release we issued for an actual client. Plenty of products are launched each year, but you need to make yours stand out. with drag & drop elements and add photos, videos, call-to-action buttons and social media conversations to your press release. Lets sum up the essentials: Every product press release should contain: Academy E-books Magazine Public Relations |. Each press release was created with Prowly’s Press Release Creator, which lets you easily create visual press releases (great for showing off your product!) As a Microsoft Word press release template, it’s simple to use—just choose your font and start typing. You don’t want to include extraneous details about anything except the topic of the release. Most small business owners or local service providers do not understand how much they are missing when they fail to get in to the news about their new service, product or pricing. This press release template is for launching or unveiling a new product, service, technology, etc. You will receive mail with link to set new password. How To Write A Theatre Play Production Press Release, How To Write A Layoff Press Release Announcement (Template and Sample Included), How to Write a New Business Press Release Announcement (Samples and Template Included), How to Write a Business Merger and Acquisition Press Release (Samples And Template Included), 5 Ways To Show True Leadership Communicating During Crisis Like COVID-19, Quote from involved parties – CEO, owner, buyer/seller, (recommended), Relevant image: company logo, store building, owner, CEO, manager (recommended). Think about how using your product can be easier, simpler or more enjoyable than what the competition has to offer. 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